The task was to create a unified brand packaging for Marketing, Human Resources and Servicing departments of Gulfstream. Gulfstream’s vision is to create world’s finest aviation experience, which is also reflected in their tagline, “ The World Standard.”

Keeping this in mind we came up with a look and feel that resonated the brand. Using primary gradients and shades the treatment feels unrestricted and limitless. Crossing all boundaries.

Gradients are also synonymous with the sky in all its sublimity, whether it is a sunrise or sunset. Gradients and shades also captures the elegance and sophistication of Gulfstream planes while maintain a sense of comfort and lightness, speed and performance.

The concept was divided into three components of the Gulfstream family Marketing, Human Resources and Services with three different style frames that came together to resonate the personality of Gulfstream.